I am a Sales Snob

"Like what?" he asked to which I replied, "How about, 'What are you looking for in a car? What are you driving now and what do you like about it? What is the most important aspect to a vehicle? How have your car needs changed?' "

Needless to say, I lost a friend. He was so angry that he turned heel and returned to a desk where a new game of online cribbage awaited.

Very quickly, Tony the sales manager (is it a requirement that they are all named Tony?) came to his rescue and the ship was righted. Mr. Feature Dump sulked in the corner, hopefully learning a lesson but likely just headed for a new job in janitorial services.

The TV show, "What's My Line?" used to do a skit where the entire conversation had to be done in question format. That kind of schtick would be good for a sales rep. You learn nothing with your mouth open and asking questions forces you to be in listen-only mode. Maybe Tony will get through to him.

As for the car, I am not likely to buy a vehicle with a $5,000 "market adjustment fee" tacked on to the sticker. When I saw it (and after I stopped laughing) I had a question of my own for Tony...

Are you kidding me?

Learn to sell print. Go to http://www.aspirefor.com/Aspire_For/Sell_Print.html and read about Bill's Sales Challenge. Bill can be reached at 781-934-7036 or bill@aspirefor.com.