I Confess: I Lied
This positioning has served us well. At networking functions I’ve been known as “Marketing Tool Guy.” I’m OK with people asking about getting the screwdrivers and other products I consistently hand out because my overall brand of being a marketing expert also has been delivered. I prefer that positioning over being the guy who “sells the promo stuff” and handing out products that don’t really convey a consistent brand message.
At one point in the evening, I was able to share some creative ideas with someone who approached me to sell security services. He said he was in a networking group with a promo products person who never shared anything like what suggested to him.
He commented on the MAS (Master Advertising Specialist) designation on my card and noted that it seemed I really knew my stuff. I am good at what I do, because I have invested time in learning to better serve our clients. We all can learn by taking advantage of education opportunities and attending trade shows. Come to find out, this security business was open to buying promotional marketing, but no one had been able to suggest the right products. Probably because no one was talking to him about what his message really was and how to deliver it. That’s sad really.
Volunteering at this business event was fun and quite eye-opening. I confess I lied to save some people time trying to sell me something I wasn’t going to buy, but I don’t carry any guilt for that.
This was a very positive experience for me. It reaffirmed the benefits of not being a typical promotional products distributor. I have positioned myself, as a solutions provider; able to demonstrate the ability I have to help business and organizations. To be effective doing this, I move beyond the selling “stuff” positioning and think creatively. We all will benefit from thinking outside the box in how we share our value proposition.