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My grandfather, William Richardson, Jr., never heard the word "branding." A World War II veteran, he would likely shake his head at so much time and energy spent cultivating and maintaining an image. His outlook on such things was much more direct.
"Kyle," he said to me countless times, "always be a gentleman."
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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