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My brother-in-law recently opened a restaurant and is now learning what it means to be "in the weeds." For those of you unfamiliar with this expression, it means you are crazy-busy and working at a frantic pace. For all of us in the print and promotional products industry, this is the "in the weeds" time of year. Everyone is slammed with end-of-year projects, sales goals and preparations for 2013.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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