Every other week here on Big Picture Promo we take a macro look at specific components of this industry such as marketing, branding, sales, networking and relationship-building. In taking a macro approach to these topics, we come to understand the fundamental principles at work and can then apply them on a micro level.
We all know the importance of building relationships and replenishing your sales cycle with warm leads that you have cultivated from your network. The fundamentals operating in the macro level are trust, consistency and communication, which we discussed last week in our blog "Relationship Advice." So today as we zoom into the micro view we begin to see that building a relationship is really all about giving.
It's giving our clients support, giving them guidance, giving them encouragement, and even giving them referrals. We have integrated giving into our sales cycle because rituals deliver performance.
When giving is integrated into the very core of your business and business operations, you can't help but give all that you've got. The intention of all our sales actions is to give, and the unintended side effects are referrals and a great relationship with our client.
By integrating giving into your everyday operations you become a go-giver rather than a go-getter. So ask yourself and your entire staff, what can you go-give today?