Is a Lucrative Niche in Your Future?

Many years ago, when I first started selling promotional products, I thought everyone was a good prospect for me. It wasn't until I concentrated on a niche market, health care, that my business quickly doubled and then tripled, becoming one of the fastest-growing companies in my region.

As a business coach, my niche is working with promotional products sales professionals. I teach them proven strategies to get more business, choice clients and make more money. I encourage the people I coach to become an expert in one or more niche markets and focus their energies there for maximum profitability.