It's All About Creating Opportunity
Here's the thing. Get to know and use social media, but don't stress over it.
If you hate social media, you will suck at social media. Social media is like teenage sex. Everyone wants to do it, no one actually knows how, and when it's over they're surprised it wasn't better.
In the words of Nike, "Just do it." The rules are being rewritten and are changing constantly. Find your voice and use it. Be yourself. Be relevant to the needs of your customers. Trust that the outcome will follow. Good luck!