It's Tested, Right?
You've probably already figured out where I'm going with this. Not surprisingly, the study revealed a 100 percent failure rate. 100 percent failure rate. That's right, none of the harnesses were deemed safe enough to protect both the dog and the humans in the event of an accident. There is even a slow-motion video providing evidence of what happens to a large, harnessed dog in a simulated collision of a car traveling 30 miles per hour (again, no live animals were used). The video demonstrated that not only did the animal have little chance for survival, it was a significant danger to other passengers in the car as well.
So, while it's great if the answer to your "it's tested, right?" query is yes, consider this your reminder to trust, but verify. Your clients, their kids and their dogs deserve it, don't you think?
Which brings me to a shameless plug for our webinar coming up next week. "Product Testing: A Basic Understanding for Suppliers and Distributors" starts at 2 p.m. EST on Tuesday, Nov. 4, and there is still time to register. Joe Cade from BIC Graphic, Leeton Lee from ETS Express, and Patrick Donovan from Sunrise ID will be presenting and taking your questions live. You'll learn the basic things you need to know about product testing, including both distributor and supplier tips, as well as the insights you need to ensure that the products you source and sell are made of safe materials.
Along with the basics, this webinar will cover:
• Product testing best practices for suppliers
• Tips to help overcome the challenge of the lack of a common platform for distributor information
• Questions distributors need to ask suppliers
If you work in the promotional products industry, this webinar should be on your "Don't Miss" list. Even better? It's free! Register now!
Jeff is executive director of the Quality Certification Alliance (QCA). Prior to that, he was responsible for developing safe and compliant brand merchandise for Michelin. He has worked with brands in publishing, consumer products, broadcasting and film for over 30 years. Follow Jeff on Twitter, and QCA on Facebook.