Jeans, T-shirts and Logos
MTV alum and newly minted fashion guru, Lauren Conrad calls jeans and a T-shirt "The All-American Uniform" in her book Style. The look is not only standard in American wardrobes, but also in the promotional products industry. A cute T-shirt with a college logo, sports team mascot or company slogan rests perfectly atop a worn-in pair of jeans. This kind of comfortable branding is perfect for almost all end-buyers, because everyone needs an imprinted tee.
To the find the perfect fit, visit StyleList for Mary Kate and Ashley Olsen's What's Your Style quiz. I wrote about Mary Kate and Ashley's foray into T-shirt fashion a few months ago, but they recently came out with the interactive video quiz to help users find their ideal style. You can help your clients and yourself find ideal fits with the helpful video. If you are working on any youth apparel promotions in the coming months, this video should be your go-to for reference on styling particular, and sometimes temperamental, youths.
For information on the most-wanted jeans, check out eBay's report on the most popular denim styles for women, courtesy of Refinery29. Boot cuts are by far the most popular style so you can keep that in mind for your future casual apparel programs.
Finally, use Promo Marketing search to find the best T-shirts and jeans for your clients, like the Essential T-shirt from SanMar and the Women's Curvy-Fit Denim Cropped Pant from CarHartt Workwear At Haws USA.