Duck Dynasty: The Dangers of Tying Your Brand to Celebrities

For years companies and brands have been in love with the notion of associating their brands with celebrities. Nowadays, it's nearly impossible to browse the Internet, read a newspaper or magazine or turn on the television without seeing a celebrity endorsing a product or brand. Let's face it, celebrity sells. This is the main reason brands are quick to leverage the popularity of celebrities to create impactful and effective campaigns around them. With huge marketing budgets allotted to such campaigns, the question remains: Is it really worth it? While these types of campaigns are often successful for many brands, there are always risks associated with aligning your brand or product with a celebrity—and plenty of horror stories out there.