Duck Dynasty: The Dangers of Tying Your Brand to Celebrities
Have you hired an endorser to promote your brand or product? Have you used a celebrity as part of a promotional products initiative with a client? What challenges did you experience? What steps did you take to overcome the challenges? Share your experience we would love to know.
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Jeff is executive director of the Quality Certification Alliance (QCA). Prior to that, he was responsible for developing safe and compliant brand merchandise for Michelin. He has worked with brands in publishing, consumer products, broadcasting and film for over 30 years. Follow Jeff on Twitter, and QCA on Facebook.