No, I Don't Need A Receipt
Switching gears a bit, we've completed the second edition of the Promo Marketing supplement QCAConnect. If your print copy hasn't dropped on your desk yet, here's the link to the electronic version. For the first time, we've added distribution to select end-user buyers of promotional products, and the content has been created with that additional audience in mind. For suppliers, distributors, and now, end-users as well, the articles cover the hottest buttons of our industry—timely insight into the issues surrounding personal electronics, apparel, and supplier selection. We also spotlight the latest on-trend products being produced by QCA-Accredited suppliers. We hope you'll agree that keeping the entire supply chain informed, and up-to-date on the latest concerns and issues is important to the well-being of everyone in the industry. After you have a chance to read QCAConnect, would you let us know what you think about it?
Jeff is executive director of the Quality Certification Alliance (QCA). Prior to that, he was responsible for developing safe and compliant brand merchandise for Michelin. He has worked with brands in publishing, consumer products, broadcasting and film for over 30 years. Follow Jeff on Twitter, and QCA on Facebook.