Promotional Products: If It Ain’t Broke, Leave It Be
Finally, if you missed the announcement this week, we are proud to add a 12th member to our Distributor Advocacy Council—Helm. Founded in 1943 originally as a trade publication bindery, Helm has expanded into branded merchandise, fulfillment and related support services while also establishing itself as the nation’s largest provider of factory-authorized automotive service and owner manuals. Welcome aboard!
Jeff is executive director of the Quality Certification Alliance (QCA). Prior to that, he was responsible for developing safe and compliant brand merchandise for Michelin. He has worked with brands in publishing, consumer products, broadcasting and film for over 30 years. Follow Jeff on Twitter, and QCA on Facebook.