Jeff Jacobs - Promotional Products: The Importance of Transparency and the Supply Chain

By Jeff Jacobs

I had a chance to spend time recently with Stephanie Leader, president and CEO of Columbus, Ohio-based distributor LeaderPromos, and we spoke about the importance of transparency and the supply chain as it relates to promotional products. By virtue of our mission at QCA, we focus a great deal on the collaborative effort between suppliers and distributors to present a transparent supply chain to end-users who are increasingly asking more difficult questions. Stephanie provided some valuable insights about what she sees from, and with, her customers. Here's our conversation:

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Jeff is executive director of the Quality Certification Alliance (QCA). Prior to that, he was responsible for developing safe and compliant brand merchandise for Michelin. He has worked with brands in publishing, consumer products, broadcasting and film for over 30 years. Follow Jeff on Twitter, and QCA on Facebook.