So You've Got a Recall. What Now?

It wasn't very long ago, working as a promotional products end-user client that I thought of product safety as pretty much a black and white issue. Products were either safe, or they weren't.

If you're sourcing and buying promotional products, and keeping up with the increasing discussion and awareness of product safety and compliance in our industry, you likely know that's not the case. Safe promotional products are more like a volume knob on the TV, turned up a little now, turned down a little later. Safety and compliance live in shades of grey. Answers always come with conditions and are couched in a phrase that's become pretty standard: "it depends." That's what makes the subject a difficult and complex one that many still choose to avoid.