The Dangers of Celebrity Endorsers and the Wisdom of Crisis Planning
How about you—have you endured a crisis not of your making? We’d like to hear about it, and share what you did to weather the storm.
Here are some additional resources:
Jeff is executive director of the Quality Certification Alliance (QCA). Prior to that, he was responsible for developing safe and compliant brand merchandise for Michelin. He has worked with brands in publishing, consumer products, broadcasting and film for over 30 years. Follow Jeff on Twitter, and QCA on Facebook.