Evolving Communication Trends
It's fascinating that today anyone can have a significant online presence—and make a career of it. We have a friend, Nikki Phillippi, who is making a living with her social media presence, basically just sharing her life. She is appealing to a specific audience and she has amassed over 89,000 twitter followers.
Frank Mulhern brought up the relevance of content marketing at the NALC. Like many hot careers today, this career track did not exist a few years ago. In Nikki's case, the marketing is not too deep…but the content gets delivered. She has a connection with her audience and what she mentions, sells. So, how do we connect with our audience?
There is a wealth of information on this topic from the Content Marketing Institute. My sense is that our industry isn't yet embracing this important marketing trend. Many distributors are still focused on the product and price marketing strategy. But…is that really a strategy, or is it the only way we know how to market?
Marketing has changed. If we don't embrace emerging trends, we as distributors and suppliers will miss the opportunity to distinguish our businesses from competitors. It also means we will just continue to perpetuate the "stuff" image that has plagued our industry.
Ah, but creating content is time-consuming and not everyone can do it. The good news here is that there are ways around that. I've discovered an amazing new content-generating program to share with you. This service allows you to work with a team of writers that will tailor content to fit your needs. Pricing can be just a few cents per word. Writers will bid your job using the price and content terms you determine. You only pay for content you actually approve, so there is no risk. It's quite amazing, actually.