Evolving Communication Trends
An example of content we used from this service is shown in this SnugZ Lip Balm/Mints Double Stack Jar promotion, which is available on FreePromoTips.com We gave them a website link and some general guidelines. A writer picked up the job and came back with pretty usable content. Since the writer wasn't familiar with our industry, the content did need some tweaking to meet our needs, but was very close to what we wanted to say. My favorite line is: "You'll be seeing a little bit of promotional bliss with this blissful duo!" We bid this at .5 per word and the cost was $12.00. You will get more and perhaps better writers paying .10 a word, but this went very well for our first trial.
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Personal content is always best and this inexpensive service makes it simple, but if you just want to share generic content, Ezine Articles is a good free resource.
Content is designed to be shareable. It's OK to share products, but consider mixing it up with relevant content that helps position your company in a different way. Shareable content is available everywhere.
Video is a key content component to marketing in the digital age. FreePromoTips TV offers a variety of content. From our SuccessTracks videos, Business Videos and our Just for Fun Videos, we have used this communication tool for years. This hilarious King of Queens clip shows us the seductive power of promotional products. Feel free to share it.
Suppliers have effectively used video creatively, as illustrated by this very funny SnugZ USA video creatively showcasing their lip balm. Is this unique video more effective in helping you understand the benefits of using SnugZ products over a competitor, who may be using "traditional" advertising? In just two minutes you get a quick inside look at this company and one of its products.