Evolving Trends to Reach Buyers
“We were thrilled that BIC Graphic was recently named No. 5 on the list of Promotional Products Social Media Influencers. I believe that means we are on the right track with providing content that our distributors need and want.
“The promotional products industry and social media have one thing in common—both are constantly evolving and changing. We have to keep up in order to keep relevant. We have to keep learning.”
Some may find this type of information not relevant. I’ve heard from many who say things like, “I’ve tried social media and didn’t get anything from it.” With that thinking, they never will. This is not an immediate gratification thing. It takes time and it’s a process. You have to learn to be good at it.
Those who are not concerned about business growth or reaching the next generation of buyers should keep doing what they are doing. Personally I find the many new ways we are able to reach thousands of prospective customers fascinating. All the apps and tools that are available blow me away. My ADD thinking goes on overload! I will continue to learn and share content that I think is relevant to my audience.
If you have a success story you would like to share, feel free to contact me. We are always looking for topics and insights from others that we can share in future commentaries.
Jeff Solomon, MAS, is affiliated with a Top 10 distributor company and also publishes FreePromoTips.com, a popular industry resource. The PPAI-award winning FreePromoTips.com website and twice-a-month e-newsletters are packed with beneficial information. You can opt-in to receive these informative twice-a-month e-newsletters here! Check out what’s new in the GP2: Good Products—Good Prices section of the site. Take advantage of free end-user safe product videos you can share from its YourPromotionSolution.com website. You can stay connected to FreePromoTips on Facebook, follow it on Twitter and Pinterest, or me personally on LinkedIn, as well as my new personal Twitter and Instagram accounts.