No Single Raindrop Believes it is to Blame for the Flood
But let's face it, even with our best efforts; the fact is that much of our industry is based on product and price. Can we do a better job of showing how what we sell is a powerful and effective awareness-building tool?
In the distributor side of my business, I love when I have the opportunity to work with a client where I can be creative and show them the benefits of our medium. Sadly, in many cases it's about providing a product and the opportunity to be creative is not always there. The level of creativity and innovation we can offer of course varies with each client. It's been rewarding though when I can convert a "stuff" buyer to someone who wants to be innovative and wants to take advantage of the creativity I offer.
A while back, after taking my wife to a trade show, the info@ e-mail box I used to register her received a barrage of e-blasts focused totally on price. I know e-blasts are commonly used and I'm not against them. I use them myself to promote our SuccessTracks Education Experiences and special things FreePromoTips.com has going on.
Receiving those product- and price-focused e-blasts following my wife attending the trade show created an "Ah Hah" moment for me. Our industry in many ways is based on product and price. While many of us understand the solutions provider focus, the reality is that out industry is driven by product and price.
To address this, we ended up creating a new section on FreePromoTips.com, which we've dubbed GP2: Good Products - Good Prices. Here a supplier can feature their current product e-blast or sell sheet. Keeping with our mission to help people be more effective in their sales efforts, video can be included that offers selling suggestions. It's simple, inexpensive and allows a supplier to extend the reach of their current promotions.