The $75.00 Travel Mug … and a New Competitor?
Along the same lines, some feel that giving cash or gift cards is a good idea. But the branded products we sell offer a lasting impact! Cash may be appreciated and pay some bills, but is it really the best way to go? When it's gone, it's gone, leaving no lasting impression. In another Seinfeld clip, we see how this plays out when Jerry choses to give cash instead of a gift.
I have a client who spends a lot of money on Christmas gifts. In the past he has given cash, but I have since been able to educate him on the benefits of doing very nice branded gifts. Recently, we did very high-end jackets and everyone loves them. The branding impression will last for years. These jackets meet a need and offer excellent exposure for the company as they are worn around town!
Starbucks is doing some pretty innovative marketing. What can we do to showcase the value of our medium? If we are effective illustrating that what we offer is an appreciated and long lasting branding tool, it represents nice sales for us. And our client's will appreciated it. This is the heart and soul of our industry!
Jeff Solomon, MAS is affiliated with a Top 10 distributor company. The FreePromoTips.com website and e-newsletters he publishes are packed with beneficial information and exclusive FREE offers from a few forward-thinking supplier companies. Don't miss out on what's happening! Opt in to receive their e-newsletters! LIKE their page on Facebook follow them on twitter and connect with Jeff on LinkedIn.