What Can We Learn from Ketchup?
This may be more information than you ever wanted to know about ketchup, but here is the kicker. On one of these new restaurant package bottles, I was surprised to see this quote: “To do a common thing uncommonly well brings success.”
Ketchup is a very common thing. And Heinz has done ketchup uncommonly well. Their slogan is a good launching point for a business discussion about doing things well.
Space does not allow me to go too deep into the common things that when done uncommonly well will bring success. The basics however, are building your brand through effective marketing materials and incorporating ways to stand apart from your competitors. This includes the value proposition you bring to your clients, having a strong social media presence and going back to the basics of building personal relationships.
A focus of this rant also speaks to anticipation. Anticipation of what lies ahead as we move forward into 2014, not just the pouring of thick, rich ketchup.
Are you looking forward to the New Year? Are you excited about the business opportunities that lie ahead? Do you have plans to incorporate new and innovative marketing approaches to build your business?
What do you anticipate will happen in the coming year? Will your business grow, shrink or remain the same. A key to success is anticipating these changes and reacting to them. Today our industry faces legislative challenges, changing business models, product safety compliance and more. How will you react to an always changing business environment?
Responding to today’s marketplace, I’m excited about a new sales tool that FreePromotips.com will be offering shortly. You can anticipate this helping you in your business building efforts. Since it’s coming from FreePromoTips, it’s FREE! To be among the first to take advantage of this, “like” us on Facebook, follow us on Twitter and opt in to receive our twice a month e-newsletter on FreePromotips.com.