What Some Buyers Really Want...Cheap Crap Online!
Without understanding the need for guidance of a knowledgeable promotional consultant, buyers should just buy cheap crap online! And they can. Check out www.cheapcraponline.com.
The brilliant website www.cheapcraponline.com is the brainchild of Rick Ornberg from Eagle Mountain Promotions. This has been a great business-building tool for his company. In some situations, Rick would note that Eagle Mountain Promotions is "a trusted alternative to dubya, dubya, dubya cheap-crap-online dot com." Rick explains that this usually was received with a laugh, but also a few knowing nods from some who have actually had some bad experiences.
This simple site, which was created a few years ago, is still relevant today and offers a few client horror stories as part of its content. Of course the site directs visitors to his "real" website: http://www.eaglemountainpromotions.com/.
Rick takes care to not vilify all online providers. We all know there are many good online businesses that do a good job. The site is not meant to condemn all online businesses. What it does do is open the conversation and allows Rick to show what his personal involvement can provide. This begins with in-depth product research, help with artwork issues, along with accurate and timely communication. It also allows him to provide a "Shop Local" opportunity to those who are so inclined.
Our industry is filled with all kinds of business models. Ultimately those who are able to effectively meet the needs of their clients with integrity, creativity and quality service, while providing good products will succeed.
To share the many benefits of using promotional products, PPAI created Promotional Products Work Week. This has been a resounding success. Distributors, suppliers and regional associations speak at schools and volunteer in the community showcasing the power of our advertising medium. Working together, our industry shared the benefits of working with promotional product professionals.