What Some Buyers Really Want...Cheap Crap Online!
This year, Kirby Hasseman was very active representing his company Hasseman Marketing and Communications in Coshocton, Ohio. Kirby took full advantage of this business building opportunity. "I think it's really important for us to take this week and all work together to advocate for the industry. We have a powerful story to tell, and in my experience, the audience enjoys hearing it. Participating in Promotional Products Work Week, positions you and your company as thought leaders in your industry. Having clients think of you as a leader is never a bad thing! I spoke to our local Rotary, Kiwanis groups and produced video blogs. We also did contests through Social Media and hosted an Open House. Promotional Products Work Week was great for our business," Kirby explained.
Kirby has published a book titled "Delivering Marketing Joy." Completed just in time for Promotional Products Work Week, the book talks about how organizations can grow "the right way" by using promotional products. Kirby notes, "It was written with the end user in mind (so it's not a commercial for my business). It includes case conclusions from supplier AND distributors from all around the country!" A direct link to the book on Amazon is here.
You can see some of the activities that went on around the country by searching the hashtag #PPWWeek on Twitter and Facebook. If you weren't involved this year, don't miss the opportunity next year!
We are in a great industry! What makes it great are the relationships that are built through being active in your community, attending industry events and involvement with your regional association. If you are able to attend, Expo East is coming up in Atlantic City, May 19-21. I look forward to connecting with many of my colleagues there.