Whose Fault Is It?
We received excellent input on this article and many brought up good points, which we would like to share with you. There is some great insight here!
Popular industry educator and the sales/marketing consultant for iPROMOTEu, Cliff Quicksell, shared these thought provoking comments:
"I never comment on the majority of these posts but this one struck a nerve. I must say that you are spot on with what you stated and I believe that the issue starts with us. We make a conscience decision to either base our model on product/price vs. solutions/high profitability. I also think that the part of your site you created for product and price for those that want to go that route is BRILLIANT!" (Note: Cliff is referring to the GP2: Good Products - Good Prices section of FreePromoTips.com.)
"Let me say, that it is most important that we demonstrate our innovation and creativity; just telling people that we are creative is NOT ENOUGH. It's no different than being married and telling your spouse you love them and never demonstrating your affection... it's just words."
"At a recent event where I moderated an end-user panel the panelists were blown away when they saw the different creative marketing campaigns that I've developed. They said they had NO IDEA that our industry could do these types of campaigns. The distributors that invited the panelists there each stated '...we've told you we can do the creative...' and the panelist responded, '...but I've never seen what you can do...' After the meeting the panelist each gave their respective consultants 2 projects each that were along the lines of creative and NOT product."
"The fault lies with us, not knowing how to identify creative opportunities and being comfortable with the status quo. We need to take the advice of the brilliant marketer Seth Godin of 'becoming comfortable with being uncomfortable.' That, my friend, is where the real profits lie. I know I'm preaching to the choir."