Whose Fault Is It?

In my last article, "No Single Raindrop Believes it is to Blame for the Flood," I touched on a nerve. That wasn't really a surprise. We assumed some might be offended and that we would receive some good comments. We received some great feedback. If you missed the article, it can be found here.

Even as a commodity, what we sell is a branding and awareness-building staple. It's fascinating to me that those who degrade our industry with fervor STILL use these products.