Why Do We Do This?

There are many things in life and business that are important to us. We have a passion for what we do in our personal and professional lives. And many of us are quite passionate... myself included.

A byproduct that stems from social media is the open window into the lives of our business and non-business friends. One of the things that fascinate me is how committed many of my colleagues are to their work. Of course it's their job, but this isn't a simple case of working for a paycheck.

Getting to know some of these people through the years, it's clear that their work is also truly their passion. Two people who come to mind (and you won't be surprised if you know them too) are PPAI president and CEO, Paul Bellantone and Jetline chief marketing officer Dana Zezzo.

Since taking over the leadership role at PPAI, Paul has been on a whirlwind tour around the country working diligently on behalf of the Association and it's members. He's hosting Town Hall meetings, visiting with suppliers and distributors, AND attending regional trade shows. Most recently Paul has facilitated two significant events in Chicago... the North American Leadership Conference and the Product Safety Summit. While he travels all the time, I know that Paul also has a passion for live music and does some cool things with his young son. I relate to that, as I am a "hack" drummer and do cool things with my son too.

Over the last few years, I've gotten to know marketing madman Dana Zezzo. His passion for the product line he represents is clear. Jetline is a supporter of FreePromoTips and his marketing creativity has enhanced what we do for suppliers. It was Dana's idea to incorporate my video product features with our new GP2: Good Products Good Prices component. When I ask about promotion uses for Jetline products, he is able to provide them, which is helpful to our large audience of savvy distributors. What most impresses me about Dana is what he does with his family when he is home. Dana is an outdoorsman. He enjoys hunting, fishing, hiking, running and camping while spending time with his family. Dana's crazy travel schedule is a challenge for his family, but they seem to make it work. Here a short video filmed with Glen Hersh from Admints where Dana talks about this.