Why Do We Do This?
I've also developed relationships with several distributor companies who help us share thought-provoking content with the FreePromoTips audience. And we get to share their business successes with you. My good friend Rod Brown from Made to Order invited me to attend their 10th Anniversary celebration in beautiful Monterey, Calif.. A link to their remarkable story and video can be found here. At the PPAI NALC I was able to interview Chris Vernon. The Vernon Company is celebrating their 111th Anniversary, which obviously is a major milestone. To learn why they are celebrating their 111th and not 110th, watch this Anniversary video. These companies are passionate about what they do.
Support from suppliers and distributors enable FreePromoTips to be a valuable, relevant communication tool for the industry. We are happy to report on these significant events and feature suppliers' products along with marketing solutions, because we feel our audience finds value in both new ideas and the successes of others. People who are passionate seem to relate to the content I share.
Having just returned from Chicago, attending the North American Leadership Conference, I realized how much I HATE travel. Crowded planes, busy airports, security checkpoints and delayed flights along with just being away from home, make travel no fun. But... I'll gladly get on a plane to attend a productive industry event like the NALC. I very much respect those who travel so much. We cover this topic in an article that I dubbed Salute to Industry Heroes.
This brings me to the question... why do we do this? We do it because we enjoy our industry and the relationships we have nurtured. We are able to make a living helping our clients in a variety of ways, which is rewarding. We do it because we have a passion for what we do. In addition to our personal lives, most of us enjoy the benefits of being in the promotional marketing industry.