Why...?

We did other video interviews, including one with PMANC's Executive Director, MaryAnne Bobrow and my Specialty Advertising Association of California (SAAC) Executive Director, Nancy Phillips, who I work closely with. SAAC is my own Regional Association. You can see the video interview here. I also was able to chat briefly with Carol Gauger from PPAI and talked with Sandy Nichols visiting all the way from UMAPP in the Michigan area. That interview can be viewed here.

The PMANC event has been a great experience and I look forward with anticipation to the SAAC Show in Long Beach August, 7 and 8. Our committee is rocking! We have a team of out-of-the-box thinkers and great things are planned. From the industry All Star Band, to the In and Out Burger Truck, with awesome education and unique networking opportunities sandwiched in between, you won't want to miss this industry event! People from around the country are getting out of the heat to join us in cool and beautiful Long Beach. (SHAMELESS SAAC SHOW PLUG ENDS HERE)

Being a part of and serving in your Regional Association has many advantages. You get to know your supplier and distributor colleagues. Working together with three distributors to address an issue that affected us in California, we each contributed to a profitable marketing campaign that won a Gold PPAI Pyramid Award. Supplier relationships come in handy when you need to buy an extra day on a critical rush order. Quality business connections are the foundation for successful businesses.

Our industry relationships carry us through life, death and business transitions. In this video, I talk with Pete Gleason whose story shows the value of our business connections. The importance of relationships was also effectively shared in a recent Rant that featured Peter Farman from SAAGNY.