Just Call Me a Red Shirt
Just kidding. I'm still here and I swear I am getting to my point.
So while I'm watching the current movie on-screen, and thinking about another disaster movie in my mind, I had an epiphany. If aliens (or monsters) attacked Philadelphia tomorrow, I probably wouldn't survive. Why? Because most likely, I'd be wearing stupid shoes that my mother would call "impractical." Ones in which my "ankle" would "break" should I try to flee. Or, to be fair, I would probably also be wearing an outfit that is not conducive to outrunning a fireball or giant robot. What I'm trying to say is that I'd be taking the big "L" in the event of an intergalactic war.
I'm going to bring this nonsense home with this: Are your apparel promotions practical enough to get the job done? Are they also stylish enough to get noticed? The marriage of fashion and function in performance wear is covered in our April issue by Michael Cornnell. It was also covered in my last blog post regarding corporate wear. It will also be discussed in May, when I take a gander at fall runway trends and how they can and should translate to promotional wearables. It seems like we discuss this a lot, but are you listening?
Now, I'm off to go restore my indie cred and queue up a few black comedies and existential dramas before you all start thinking my movie collection is made up of nothing but musicals and CG animation. I mean, really. How bourgeois!
And in case you were wondering, the second movie in my aforementioned marathon was Kung Fu Panda.