Leaving (for) Las Vegas: Three Cs to Consider Before The PPAI Expo
Five years ago, before my first trip ever to Las Vegas for The PPAI Expo, a good friend said to me, "Have a Vince Vaughn Vegas, not a Nicholas Cage Vegas." Good advice. So money.
After five trips to the Nevada desert, that's still the best advice I've heard, but I've learned a few other things worth mentioning:
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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