LinkedIn Company Pages: Why You Need One
Out of all the social media platforms, LinkedIn is where business owners, marketing and HR professionals, Fortune 500 executives and decision-makers in general invest their time in their business role.
Considering the promo distributor business is a B2B, account-based type of business, as a distributor, your time is best spent on this platform.
While there are many people teaching how to use LinkedIn to get more business, few are talking about the great benefits of LinkedIn Company Pages.
Here are a few of the reasons you need a company page and how to use it.
1. It increases your company online footprint
When anyone searches your company online by name—and it happens a lot more often than you might think—your LinkedIn company page will appear on the search results. For us at Action, our LinkedIn page appears listed on the third result.
2. It integrates your employees with your company
Connecting your employees to your company page gives a face to your company, and makes it human and accessible.
Adding your employees to your company is not something you can do on your own. They have to add it themselves as their place of work under the "Experience" section of their personal profile. So make sure you invite them to do so.
3. Drive traffic to your website
Anytime you publish a blog post or a new page on your website and share it to your LinkedIn company page, people interested will click to continue reading and will be taken to your website. This not only gives you the opportunity to show them your offerings, but also signals to Google that your website provides value, therefore helping your SEO.
4. Promote company events and collect leads
LinkedIn pages have recently added an events tab, where you can publish events such as webinars, interviews, product showcases, etc.
The best part is that the events feature allows for people to register with their emails, which provides you as the host with a list of email addresses to follow up with.
5. Provides your employees with relevant content to share on their profiles
Sharing relevant content is the most effective activity on LinkedIn, and it’s also the most challenging.
Providing your employees with valuable content to share is providing them with valuable tools to be more effective in their sales jobs. It will help them start conversations with prospects, capture attention and increase their sales.
Additionally, it will also help grow the following on your page.
6. Advertise your company
LinkedIn’s advertising is probably the most targeted way there is to advertise in the B2B space. If you want to promote a new service, an event, or just promote your business to gain more visibility, you can place ads, which can only be done from a company page.
Ready to Maximize Your LinkedIn Page?
Creating a LinkedIn page is free of charge, but you want to have a strategy and a plan of action to take advantage of this valuable tool. For starters, make sure you fill out all the information and invite your team to add the page to their profiles. Get their input on the content they’d like to see on your page, and start posting.
For more on marketing your distributor business, visit Action Marketing’s Resource Library. You will find marketing articles, on demand webinars and guides, all free, to help you learn how to market your business in the digital age.
Gloria Lafont is a mother, grandmother and business owner. Throughout her business career she has started, bought and sold a dozen businesses in the branding and marketing field, including a distributor company. She’s currently president of Action Marketing Co., founded in 2007. Her company focuses on helping distributors increase visibility, generate awareness and drive traffic so they can connect with more of their ideal clients and generate more leads and sales.
Gloria is a big fan and supporter of education and the cultural arts, volunteering her time and donating marketing support over the years to help various organizations grow in membership and revenue. She also enjoys the South Florida lifestyle mix of business, beaches and arts.