LinkedIn Quick Tip: Engage in the Right Way
Do you check your LinkedIn homepage regularly?
This is a five-minute task that I carry out regularly during the week. But I don’t just look at my feed. Here are five things that I do each time:
1. I always check who’s viewed my profile
If someone is interested in my profile, then it’s probably worth reaching out and connecting with them.
2. I like and comment on my connections activity
I always take a couple of minutes to scroll down and check what my network has been up to, to like the content if appropriate and to add a few comments. This only takes two minutes but this level of engagement is very worthwhile.
3. I add a quick update
If I don’t have something bigger that I’m posting, I add an update of what I’m up to. It helps me stay in front of my audience and people learn a bit more about what I do—you’d be surprised at the business enquiries that can come from this.
4. I check notifications
I check my notifications. Who has mentioned me or responded to my content? I always try and engage back. And notifications are also a good way to see if any of your network is changing roles.
5. I check messages
If I haven’t had a chance to do so before, I make sure that I am up to date with all my messages.
People who carry out these five activities regularly are much more likely to build stronger relationships on LinkedIn. And that means they are much more likely to achieve what they want from their social media activity.
PS Learn my strategies to winning business on LinkedIn. Right now, you can pick up a recording of my recent webinar “Creating Successful LinkedIn Relationships.” You receive over two hours of practical advice on how to actually get results from LinkedIn. There’s a whole section on engaging as well as useful advice on posting the right content. Here’s the link
You can also learn how to sell print successfully online by downloading my free e-guide “Ten Social Media Rules For Print Sales People” right now at http://profitableprintrelationships.com/social-media-printing-marketing/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."