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In January I asked suppliers if they thought Lance Armstrong's doping controversy would negatively affect the Livestrong Foundation and the sale of silicone wristbands. Everyone I spoke to said they thought the organization and the product would both continue to do well, even though the foundation was already taking precautious, officially changing its name from "Lance Armstrong Foundation" to "Livestrong" in October 2012.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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