Looking Beyond Traditional Print to Build Relationships with Brands and Potential Employees Alike
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I recently came across this article taking a closer look at a promotion for an upcoming Disney film, Elemental. The entire premise of the article is about a marketing promotion seen in a mall for the movie, using decals on a wall. In particular, the article calls out the fact that it includes a photo-realistic decal of a fire extinguisher — which is cute and fits with the theme of the movie until you start wondering what happens if there is an emergency and someone tries to grab a fire extinguisher only to discover it’s a very well-done sticker.
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- Management
- Marketing and Sales
- Printing
Toni McQuilken is the senior editor for the printing and packaging group.