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Louis Vuitton. Just the name elicits an image of "LV" and the Damier checkers on wallets, bags and other leather goods. The recognizable design is a sign of wealth or fine taste, but now you will see them no more, except maybe on Canal Street. The luxury brand has decided to nix the logo and print from its future designs (though some are still available on the brand's website). The change reflects consumer interests in China, where luxury brand buyers are looking for more inconspicuous logos.
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Colleen McKenna
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