Luxury Brand Is Discontinuing Logo Use
So how does all of this impact you, the promotional products distributor? It will likely affect your business gift and awards markets the most, but might trickle into some of your apparel programs, or even the designs of your clients' logos. Look out for sleek, simple designs in leather goods, watches and awards. Remember: Even if a company wants to cut back on all-over logos on luxury goods and awards, they will still be interested in personalization--a good thing to know for your bottom line.
(Full Apple-related disclosure: I am a long-time Blackberry user who switched to an iPhone over a year ago. I now have a MacBook Air, which I love, but I don't think I will ever stand in line to get the newest Apple product. Mostly because I don't care for lines and I'd rather spend my personal days running, napping and eating.)