I know what you are thinking: Socks are a necessity, not an accessory. I argue they are both. From sports teams to sorority girls, everyone needs some flare on their feet. Imprinted socks are appreciated, worn and repeatedly ordered. For those of you who attended The PPAI Expo, I really hope you took the time to stop by the sock store at the shops in the Mandalay Bay. That little nook of knit wonder was always packed, which proves my point: Socks rock. So pull up your pants and show some branded ankle.
Fedoras. Messenger caps. Beanies. Baseball hats. Need I go on? Promo Marketing's associate editor Michael Cornnell wrote about caps and headwear in our January issue so I do not have much to add. Hats are fun, versatile and impression-heavy.