Make It All About THEM
Boo-dek and Rhodes teammates
have real spirit.
And on the back of the shirt, our company motto appeared...
Boo-dek and Rhodes
Where we "boo" the right thing
Again, jaws dropped. A new long-term relationship was launched. And it was because we made it "all about them" from the start of the presentation to the finish. Ah, the power of a simple T-shirt.
So, the next time you truly want to wow your VIP customers, make it not about YOU, but about THEM. Wear THEIR name on the shirt you and your team model. It just might make the difference between you and that other competitor just as hungry for their business-but YOU walked a mile in THEIR shirt. (And will probably get an order for them afterwards!)
Boo-tiful holidays ahead...
Mary Ellen Nichols, MAS
P.S. Something personal to share with you-I tried making my boyfriend Joe's birthday "all about him" a few weeks ago, hosting a big Italian dinner with his family and mine. But he turned the tables right after dinner and made it "all about me," POPPING THE QUESTION right before the birthday cake. Boy, was I surprised! I shouted out a big euphoric "YES," and I'm now ENGAGED! And let me tell you-it feels GREAT when it's all about YOU!