Not Your Parents’ T-shirts
Before you go in ready for that basics reorder, consider WHO you're outfitting. Bring a fashion tee sample-not just the basic ring spun cotton, but the CVC's and the Tri-blends that are raves in retail right now. Don't just show the crews, but also alternative necklines and silhouettes, like V-necks and razor tanks and dolmans and scoop tees and flowies.
The fashion style they select just might become their favorite tee at the top of the laundry pile. And isn't that where you want your customer's T-shirt to be? On top-where your margins will be too?
Have fun selling fashion!
Mary Ellen Nichols, MAS
Director of Marketing Communications
Bodek and Rhodes