Even Retirees Are Doing It

Then I wondered: Perhaps, I was premature in making judgments. So I waited until AFTER we visited the ports, on the last few sea days, to see if behavior changed. Not one bit. The piles of T-shirts remained high. Very few made it home, when I visited.

And so, here was a lesson for me, and for every apparel counselor today. Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world were choosing to buy FASHION TEES. They want fashion colors. They want unique styling. If it's for a woman, they want a ladies' fit. Softer fabrics. They want well-designed, eye-catching logo designs. These are exactly the same factors that help us grow a BASICS sale into a fashion-forward, better-profit maker when you show your expertise in counseling those clients toward fashion tees.

Good luck with upselling fashion in all your T-shirt programs this season. (Start with calling on the cruise lines!)

Cordially,
Mary Ellen Sokalski, MAS
(Formerly Mary Ellen Nichols, now married!)