McDonald's Thinking Outside the Box with Recent Happy Meal Promotion
Beyond these valuable benefits, books offer an immeasurable advantage to the distributors that present and sell them. Books are intelligent, smart and thoughtful solutions that elevate the perception of promotional product salespeople in the client’s eyes.
So why are books a fringe product category in our industry? And why aren’t more distributors presenting books to their clients every day? McDonald’s will be distributing 50 million books over the next year. Perhaps it is time that we, the promotional product industry, make it our New Year’s resolution to present and sell more books in 2014.