3) Know the etiquette. If an editor from any magazine calls you for an interview, it’s best NOT to a) keep them waiting for a call back (we’ll have moved on to the next person in line), b) tell them you’ll participate, then back out last minute (you can pretty much guarantee that reporter will never include you again) or c) flake out on a response deadline (with e-interviews) or a phone call time. We appreciate that you’re busy, but any media relations specialist will tell you free press is worth 10 minutes of your time.
4) Interview well. A good interview will address what’s happening in the industry right now. A great interview focuses on how past market trends are affecting the current climate and what this looks like for the future. Don’t just promote your product … make it relevant. Educate the reader.
Okay, done. Snaps to The Tercet Group for being great at what you do. I have no doubt exciting new challenges are in store for you all.