Interview with Jason Black, CEO of Top Distributor Boundless Network
PM: Could you describe the B-to-C companies you're talking about more?
JB:Yes, but I will not mention any names. There are several very large B-to-C businesses that have build great technology for low quantity product offerings (stuff consumers want). Over the last 5 years, these B-to-C companies have started to hit their ceiling with their core line of business ... thus now starting to evaluate new markets to expand their platform. The promotional product industry is the perfect "play" for a large player to take significant market share. They see an industry that is dominated by mom-and-pops with very low barriers to entry and very limited technology ... and their mouth starts to salivate.
PM: What's one trait of your company that you think has made it such a success, and why do you think it's had such an impact?
JB: Two-fold—our vision and culture. Both feed off each other ... with a strong commitment to innovation and a continual quest to leverage technology to provide a higher level of value to both the end-customers and our distributor partners (sales organization), we are committed to being the leader (currently have 4 patents around our GroupBuy and Portal Platform) in this category and will continue to invest as we learn from our customers' needs (those pesky millennial buyers).
From a culture standpoint, our focus is on partnering with sales partners that are frustrated with the traditional barriers within the industry.
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That's it for this week guys! Thanks for reading, and see you all next time.
MONDAY MIKE FACT: A new Guardians of the Galaxy Trailer is coming out later today. Exciting!