Market Mastery: Turning Your Market Expertise Into a Sales Advantage
Not that different, right? I would bet the above press blurb is something most distributors could repeat about their company in 10 or 15 different variations. Not that everyone should start spinning off specialized companies to deal with their best niches, in most cases I think that would basically be the stupidest and biggest waste of time and money, but I do think advertising your company's niche expertise could be an effective way to market your business. Whether it's millennials, the health care market, 40-something Harley enthusiasts or any of the other 40 billion market niches out there, letting prospects know about your market expertise could be an effective sales tactic. The demand is apparently there, which makes sense. As our society becomes more diverse and nuanced, clients are going to persuaded by more than just price, customer-service and overall marketing skill-they're going to want know how much you understand their target market.
That's it for this week guys! Thanks for reading, and see you all next week!
MONDAY MIKE FACT: My demographic specialty is bloggers who can eat a whole 12 oz. bag of pretzels before noon.