Sales Channel Conflict: How a Furniture Wholesaler Resolved the Issue of Selling Direct

Selling direct. The most controversial, polarizing, superheated-to-the-point-of-sun-hot-plasma issue in the promotional industry. To argue for or against it is to know incineration-via-sunfire from opponents on the other side, mostly in the form of angry, 9,000-word internet screeds posted to LinkedIn, Facebook and our very own PromoMarketing.com.