Mindless Drones Selling Promotional Products
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In a recent teleconference with my SmartEQP and Inner Circle Members, we discussed strategies for growing sales and profits, how to avoid distractions and increase productivity and how to use technology to leverage communication and add clients. Part of what we covered was differentiation.
This topic was raised recently during one of my live training sessions at a major industry trade show. I was talking about the importance of differentiating ourselves from our competitors, when an attendee stated that it was “practically impossible” for any promotional products representative to differentiate himself or herself from the competition, since we all sell the same products.
Well wrong, double-wrong and triple-wrong!
If you can’t differentiate yourself from many of the mindless drones selling promotional products in our industry today, then what’s the point of getting up and going to work at all?
Don’t get me wrong, there are lots of focused, highly qualified, professional people in our industry, and I am happy and gratified that many of them are my clients. But there are also a lot of untrained, unskilled drones, quacks, hacks, sidlers, hobbyists, product peddlers and bottom feeders that alienate prospective clients, sell price instead of value and generally give our industry a black eye.