Mindless Drones Selling Promotional Products
There, I’ve gone ahead and said it in print. But seriously, differentiation has nothing to do with selling the same products and everything to do with the way we sell them.
Sure, many people have access to the same products we do, fortunately, that means nothing!
Consider this: In medicine, hack doctors may have access to the same education, drugs and surgical tools as the most gifted surgeon. But that doesn’t put the hacks on equal footing, does it?
In legal circles, quack lawyers may have access to the same books and case law as master litigators. But that doesn’t make the quacks worth any more or the master litigators worth any less.
It is EXACTLY the same in our profession. We are not defined by our products …
We are defined by the way we prescribe and use those products to address the promotional needs, wants, desires and concerns of our clients.
We are defined by the way we use email, telephone, social media and industry research tools to create and present effective solutions to our client’s most pressing issues.
We are defined by our knowledge, our professionalism and our response to questions and problems that our clients want solved!
Let’s Face It, There are mindless drones, quacks and hacks in every industry, including our own … but they should never be permitted to define the market or diminish the value of the work done by true promotional products professionals.
That must be our focus … providing promotional solutions for our clients and behaving in a manner that is consistent with true industry professionals.
Many people in our industry want to do well. They want to attract more clients, make intelligent, targeted product recommendations, establish long-term profitable relationships and interact with other motivated, success-minded individuals. If that describes you, you should do the things it takes to make that happen.