Money, Chocolate and Pajamas: The Inside Scoop
BANKS: tying special pens into check security programs
Kristie Schnier, national director of sales and marketing for Sanford Business-to-Business, Oak Brook, Ill., described a hypothetical promotion where a pen that uses wash-proof ink, such as Sanford's Uni-ball 207 Gel, could be used in check security demos. The ink in the pen is impervious to a fraud practice known as check-washing, where defrauders seize completed-yet-uncashed checks, chemically wash the ink off the desired fields, and re-enter the information they want. "Institutions across the country are conducting seminars on identity theft prevention," she said. "Each participant [could be] provided with a sample of the pen with the bank's logo and has experienced the impact that this simple promotional item can have on his or her everyday life."
That's all for this week! I hope you found these ideas helpful, and be sure to check back in a few weeks to see the full versions of the stories online.
Until next week!
MONDAY MIKE FACT: I had a sicilian pizza topped with anchovies and onions over the weekend. It was pretty much the most wonderful thing.