Need Social Media Help?
Social media: The small business news story that just won't go away. For what seems like an unpunctuated eternity, business writers like myself have expended a good portion of our endless keystrokes on the value of friend-tubing, face-tweeting and reverse blog-derfing (or something like that). Despite the sloggy bucket of children's paste that is press coverage on the subject, social media is something that unquestionable does matter for your business. If you haven't yet indulged in the online friendsphere or are simply one of the many looking for new ways to make the platforms work for your business, here a few links worth your time:
How are People Really Using LinkedIn? [Infographic]
A great big graph from social-media all-stars Mashable. LinkedIn sometimes gets a bad rap as the plain and exceedingly dull middle child of the social media world, but that really isn't the case at all. Currently adding a member a second (as noted in the link), LinkedIn has fantastic reach as a marketing platform, specifically in the business-to-business world that we all work within. If you're looking to get your feet wet in LinkedIn, why not start with Promo Marketing's own group?
The Ultimate Guide to Twitter Marketing
The instructional writing megablog Copyblogger has put together a hilariously large guide to everything you could possibly need to know about Twitter. If you have a question about Twitter, from what it is to how to make it work for your business, this is where you should look. If you have a question or need to be kept in the loop on industry news, you can follow us on twitter @Promo_Marketing.
YouTube Helps Little Providence Company Market Globally
A short case study on a small Rhode Island company using YouTube to market itself. The company manufactures protective athletic gear and sleeves for electronics and is making short, funny and engaging videos to promote its items. To see product videos specific to our industry, why not have a peek at the video section of PromoMarketing.com?