Nine Ways to Build Your Personal Brand
3. Tell Stories.
People love stories. Tell them. From earliest childhood and going back through history, it is the storytellers who become leaders. How can you reframe your presentations into stories? Use case histories. Ask your reps about successful uses and applications. Make the stories personal, funny, compelling and you'll gain a reputation of someone who understands his business.
4. Be a Friend.
Always make it about the relationship. Get to know your customers and you'll learn what is important to them. You will just naturally be looking out for their best interest. You will take the Golden Rule and move it up a notch to the Platinum Rule: Do Unto Others As They Would Have Done For Them. Friends do favors without keeping score. Friends genuinely like each other. Friends have something to talk about even if there isn't an immediate business project at stake.
5. Know What You Stand For and Take a Stand.
If your brand is to be known for something, you need to define it. Choose honesty, integrity, reliability, of course. But go deeper. What is it that you stand for and then be uncompromising on your principles. Become known as being impeccable. If you know what you are worth, charge for it and never lower your price without taking something back in return.
6. Know What You're Good At and Be Great At it.
A specialist in any profession makes more money and is in higher demand than any generalist. With the hundreds of thousands of products and hundreds of categories available in our industry, you simply cannot be the best at all of them. Choose your niche, choose your product category, choose your client industry and then work at becoming world-class at them. It will mean sometimes saying "no" to a tempting client or project. Define yourself and become the favorite brand in your category.